VIEWPOINT COLOUR Issue 07 - Preloved A seasonal trend book devoted to color across design

VIEWPOINT COLOUR, edited by Franklin Till, is an aesthetically provocative, culturally relevant trend book that takes a lifestyle approach to color, providing a global color perspective across all product and design industries 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction, and 4 trend palettes in Pantone Colors. The latest color news, color psychology research, designer spotlights and future design trends are also featured.

Viewpoint Colour issue 07 shines the spotlight on environmentalism as the realization dawns on us all that sustainability is essential to our survival, rather than a matter of choice. Rejecting newness in favor of repair, reuse and resale, we celebrate the color curator, profiling designers who are working with existing textiles, materials and products to create their own unique look. Embracing imperfection and irregularity, we reveal innovative ways of building color themes and material story ideas from pre-loved resources. From psychedelic brights and acid neons to muted bohemian neutrals and weathered utilitarian monochromes, our color palettes explore the concept of timeless tones and highlight the diversity, sophistication and intrinsic beauty of pre-loved color.