VIEWPOINT COLOUR Issue 06 - Rise Up A seasonal trend book devoted to color across design

VIEWPOINT COLOUR, edited by Franklin Till, takes a lifestyle approach to color providing a global perspective across design 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction, and 4 trend palettes in Pantone Colors. The latest color news, color psychology research, designer spotlights and future design trends are also featured.

Viewpoint Colour issue 06 highlights the influence younger generations are having on our global culture and looks to answer the question, “Can alternative and new-age thinking become the mainstream?” With brand distrust on the rise, more and more millennials and Gen Z choosing brands that are socially responsible and eco-friendly, young people are demanding action, and turning to color and design to define a clear sense of identity and purpose. From fiery reds and feminine pinks to sea blue, forest green and deepest black, color is political. Demonstrating resilient hope and creativity in the face of the looming climate crisis and balancing measured, informed storytelling with playful, inclusive campaigns that have captured imagination and empathy across the world, today’s youth are savvy, intelligent and ready to take responsibility to color their own futures.