“We recognize that designers working in synthetic materials face increased color management challenges due to the inability to achieve more vibrant and saturated colors in these materials compared to traditional cotton standards,” said Adrián Fernández, Vice President and General Manager of Pantone. “The addition of standards specifically for polyester materials is intended to satisfy this gap in the market, combining our technical expertise with the color intelligence of the Pantone Color Institute, to offer our globally-renowned methods of standardization to rapidly growing segments.”
Beginning today, the Polyester Swatch Set is available worldwide, with Swatch Cards and Spectral Data to follow this year. To learn more, visit www.pantone.com/polyester.
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
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