Color Intelligence - Jason Wu and the Pantone Color Institute Unveil a Signature Color for His New Collection Grey Jason Wu
PANTONE Color Institute

Jason Wu and the Pantone Color Institute Unveil a Signature Color for His New Collection Grey Jason Wu

LAURIE PRESSMAN

Pantone Color Institute
September 9, 2016

Jason Wu and the Pantone Color Institute have developed a new grey color to mark the launch of GREY Jason Wu. A new sister collection to Jason Wu, GREY Jason Wu was born from Jason Wu’s desire to dress his friends and inspired by their dynamic personal styles. With an understated femininity and a playful hint of shimmer, the color named for GREY Jason Wu is a seasonless and timeless gray shade. Jason and the Pantone Color Institute have developed a color that reflects the laidback personality of the GREY Jason Wu girl. The result is a lighter tone of grey, comprising of 90% of white with a hint of blue that mirrors the brand’s sense of uncomplicated chic.

Reminiscent of a favorite t-shirt, GREY Jason Wu is truly a color to live in every day. “Grey is my favorite color— I’ve been attracted to the color’s ease, calm elegance and warmth,” says Wu. “I love the idea of collaboration and the opportunity to work with different talents. It’s so exciting to partner with Pantone Color Institute to create a custom grey that embodies the characteristics of GREY Jason Wu.”

"A window into the soul of a brand, color is a powerful tool for expression, communicating identity, emotion and mood," said Laurie Pressman, Vice President of the Pantone Color Institute. "More than a color, GREY Jason Wu is a state of being, a timeless grey shade that captures the collection’s unique combination of relaxed sophistication and soft warmth.”

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