Graphics - Gray - Quietly Assuring
PANTONE Color Institute

Gray – Quietly Assuring

LAURIE PRESSMAN

Pantone Color Institute
January 10, 2017

Classic, composed and enduring yet at the same time full of mystery and allure, we think of the grays as a color family that is glamourous and practical at the same time. As Leatrice Eiseman notes in Colors for Your Every Mood, "the grays represent solid strength and longevity, an association stemming from the color of granite and gravel, stone, slate and rock; of ancient monuments, pillars, and temples that have withstood the ravages of time and technology." The color range most closely linked to timelessness and dependability, there is an implied quality to gray.

image-Gray – Quietly Assuring
One of the new gray shades we included into the 210 new color additions to our PANTONE Fashion, Home + Interiors color palette is the deep charcoal Blackened Pearl. Chic and elegant, strong and solid, the deep and dark Blackened Pearl is a versatile shade that can make a statement on its own or act as the foundation to any palette.

Happy to sit in the background, gray brings other colors to life. With its power to transform, gray works seamlessly with all tints and tones; bringing a sobering maturity to pastels, a silent calm to passionate vivid brights and a classic appeal when partnered with black and white.

Thoughtful and contemplative, gray is the color of intellect. We refer to the gray matter of brain and mind and thereby associate gray with representing a striving for truth, knowledge and wisdom. it is this quality that also supports grays role as a shade that while unobtrusive, is also one with great substance.

While we do not typically think of gray as a trend color, grays continue to be in the spotlight. Serious, thoughtful, chic and elegant, gray signify subtle sophistication. Harkening back through time yet also emblematic of modernity and technology, gray speaks to the rock solid stability that we need to support us today and carry us into the future.

With grays more in demand, we added a wide range of grays in varying color depths into our 210 new color additions to the PANTONE Fashion, Home + Interiors palette. Ranging from the quieter Harbor Mist and Oyster Mushroom, to the deeper charcoal shades of Blackened Pearl and Gray Pinstripe, our new grays cross the color value scale, addressing what today’s consumers are looking for.


Information extracted with permissions from the following sources:
Colors for Your Every Mood, Leatrice Eiseman – Executive Director, Pantone Color Institute
Color Messages and Meanings, Leatrice Eiseman – Executive Director, Pantone Color Institute

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